I read a blog post this morning by author Delilah S. Dawson. I found it quite interesting and I think you will too. I encourage you to read it. Here’s the link to the post.
http://www.whimsydark.com/blog/2015/4/13/please-shut-up-why-self-promotion-as-an-author-doesnt-work
She writes about the difference in pushing a book upon the audience and pulling them to the book. She makes a lot of sense. It’s a lesson I am slowly learning. In reading her commentary, I couldn’t help but smile and agree. My social media feeds are full of book covers, promotions and statements that boil down to one message. BUY ME. Sorry, but like Delilah, I skip right over them as I scroll across my feeds. About the only time I stop and look is to study the message and see if there is something in it to pull me in. I’m usually disappointed and move on.
For me, the single most important line in Delilah’s post is:
“The recipe seems to be GREAT BOOK + HARD WORK + TIME + LUCK.”
I can control three out of four of them and I hope I am lucky enough to rise enough to be truly noticed.
I will be the first to admit, that I’m not very good budgeting my time with my writing. I spend way too much time screwing around trying to make a name for myself, promoting my stories and I am not spending enough time writing the stories that I really love. I have outlines for more than a dozen waiting to be written. Argggghhhhh.
I must do something about that. I need to get back to creative writing.
Case in point.
Until recently, I promoted my ‘Mona Bendarova Adventures’ much in the way Delilah hates. They didn’t sell. Watching their performance, I found that my efforts were wasted and might have even pushed my audience away from me. I pulled the promotions altogether.
Another series of books I wrote, ‘Her Client Trilogy’, sell well enough to make me smile. Sales are not fantastic, in fact, they are mediocre when compared to my favorite authors. Yet, to me, they make me happy. There’s not a day that goes by where I don’t seen multiple sales of the books. Whoo hoo!
The funny thing is, which surprises me to no end, I do no promotion of the books. They sell on many platforms, all over the world. What I know is that they are a product of ‘Hard Work’, a ‘Good Story’, and lots of ‘Time’ writing and polishing the stories.
I am still trying to figure out the formula. I suspect that as soon as I do, the formula will have already changed.
So, I’m going back to writing, creatively and writing what I love.
I’ve had a Google Analytics Code for some time now. After getting my ducks in a row, so to speak, with getting the framework of my business up, I am now starting to focus on my overall web presence.