Sex Sells
Today, I thought I would write about how sex sells. In some ways, I wish that weren’t the case. In other ways, I’m pleased that it does.
Is that a paradox? A conflict? A contradiction?
Maybe, but sex sells. Even when I was an adolescent, advertisements depicting a sexy girl, or even just her lingerie, appealed to me. Now, remember, this was in the age before personal computers, and nudie magazines were just getting underway. Yep, I’m dating myself. What I had available to me was the NY Times advertisements for ladies undergarments, National Geographic of back world communities, and Learn how to draw the female figure books.
Since those days, I’ve realized that everything, from selling cars, tobacco, alcohol, or even children’s toys, sex is somehow used to draw in the buyer. For me, and I presume most people across the planet, I tend to skip over ads of just the product, but put a sexy face, hand, body, or whatever, and I pause. This goes for men and women. Remember the Marlboro man? He didn’t interest me, but it did appeal to many of my female friends of the day. Just look at the photo, would any one of these ads cause you to stop for a moment. Of course they would. You wouldn’t be human if you didn’t.
So?
So, what is it about the phrase sex sells. I know that marketers are determined to get their audience to give their product the once over. Once someone pauses to check out the product, they know that there is an excellent chance to sell that product to the viewer. It’s mass marketing on a grand scale. If they can get a hundred among a thousand to stop and look at the pretty face in the advertisement, and of those one hundred, one buys the product, they win. Why? Because they advertised to millions.
Do the math. Volume counts and the products sell. You just have to know your audience and your intended target.
Now, how do I apply that to marketing my books, on a shoestring budget? I wish I knew. I am advertising, for sure. Instinctively, I also knew I needed a sexy girl or image on my book covers. Most have the girl; all have the sex. Among the millions of books out there, how do I capture the interest of the person casually perusing shelf after shelf of books? It’s on the cover. It is my primary advertising.
They say, ‘a picture is equal to a thousand words.’ That is so true for me. Is it for you?
I’m sitting at my desk, trying to figure out what to write to you today. I’m at a loss, and frankly, I may do bad things. Not really of course. I’m a bit tired and off my game. I went to a party Friday night, and of course, got home late. Slept well enough but as usual, my body woke me at it’s appointed time, as if I had to go to work. Rolling over, I finally fell back asleep for a couple of hours.
Unfortunately, life changed once again between those hours when a lone gunman sprayed thousands of high-powered bullets on a crowd of 22,000 people enjoying a concert on the strip in Las Vegas. He killed at least 59 at last count and seriously wounded another 500.
Having just recently attending a concert in a sold-out venue of 49,000, I could only relate by imagining what I would do if the same happened at my concert. I was on the floor of a multi-purpose arena surrounded by tens of thousands. After the concert was over, it took nearly a half hour to get off the floor and approach a nearby exit. That was when everyone was leaving in an orderly way, still high on the positive vibrations of the performer, Paul McCartney by the way. I can’t even begin to imagine the chaos of what would have happened if those same thousands tried to run and hide, in panic. All of us trying to get out of the killing field I where I found myself.
However, writing is what I’m doing, as well as catching up on email, social media, connecting with friends and, of course, day dreaming. I’m feeling better, and while my left over concussion headache is still with me, like a squatter who refuses eviction, I have my creative steam back. Ideas are appearing in my head, creating scene after scene that I want to capture, whether for this new book or another. It’s maddening sometimes, I can’t catch them any faster, so I lose them before I can write them down. Damn! I wish I could type at the speed of light.
Here in the United States, we are having our unofficial last week of summer. For those that know our holidays, next week we celebrate the holiday known as labor day, a day set aside to honor the workers of the country. Workers who get things done, often at the behest of others. I count myself in their ranks, never reaching the heights of the one percenters.
Not going to happen.
I have been working hard over the past couple of months to increase the level of stimuli to my brain, in order to force it to repair the damaged nerve connections. It’s been working and I am progressing. I just think that my brain finally said ‘enough is enough. Give me a break already’ in the only way it knew how. By beating the shit out of me and intensive my headaches to new levels.
As you may have noticed, I have since cut down my posts to once or twice a week. I can manage that, I think. Since my cognitive and creative streams of thought are slowly returning, I am writing once again, focusing on the final tweaks to my new book, ‘
