It’s been, maybe, more than a week since I last wrote to you. Sorry about that. Marketing, headaches, and producing the paperback version of ‘The Trafficking Consortium,’ focused my attention these last several days.
Let’s start with marketing. Alright, so the image I’ve chosen is not directly related to my business, but the image does make it feel that way. Bickering. Plew! Sometimes I feel like it’s a terrible waste of time and then other times, not. For two weeks or so, I paid for Facebook advertising. The results weren’t too bad, and I sold some books. Was it enough to offset the cost of the advertising? No, but this time round, I didn’t expect to come out ahead. I do know that I generated enough to minimize my overall costs, and perhaps, will come out ahead in the months to come. So, I figure mixed results. Now I am off and trying a different tactic, Amazon advertising. This model is different. Where Facebook charges every time the advert is displayed, Amazon will only charge when someone clicks on the advert. I don’t know which will work better, but I do know, that one has to focus on the target audience for the advertising to be effective. Let’s see what happens.
On the headache front, I saw a chiropractor for several adjustments. He specializes in upper cervical services, and I must say, the results are positive. My headaches are now in the low-intensity range, and I’m hoping soon, they will disappear altogether. The trouble is, I am drinking water as I have never before. I wake up with a dry mouth, spend the day with a dry mouth, drinking vast quantities, and still go to bed with a dry mouth. Doc says that it is a good thing and that I am flushing the poisons from my body. I also feel extremely fatigued, feeling like I need sleep all day long. It’s hard to function, and I can’t multitask as I am accustomed. Both maladies will resolve themselves, or so the Doc says. It all has to do with something he calls, ‘Retracing.’ There’s a YouTube video on the subject. Check it out. I’m not sure what to make of it all, but I put my trust in his tender care.
Lastly, I’ve been working on formatting ‘The Trafficking Consortium’ for print publication. I can’t believe how many times I submitted a version to the printing house, only to reject it myself as I am proofing it. Hopefully, the version I uploaded yesterday will be my final and approved, version. Knock on wood.
It’s so odd; I never expected that I would be rejecting my proofs. The printing company, yes, me … no. However, I know that it will be a better product. Afterward, I will update the e-book version to match the printed edition. Don’t worry, the edits are minor, and anyone who already purchased the e-book version will get a free updated version.
And, oh, BTW, check out the new 5-star review from a brand new reader of mine. I was sooooo excited to read it. Thank you, Amy. Here’s the link to her review.
Till next time, have a great day and a better tomorrow.
Rich
